Are you aware of Canada’s New Anti-Spam Legislation (CASL), which comes into force on July 1, 2014?
CASL (also known as Bill C-28) applies to any commercial communication sent by businesses, including non-profits and charities (with some exceptions). The legislation targets businesses selling or promoting products or services via electronic message by any medium to another person or business including e-mail, texts, facebook, and tweets. As of July 1, 2014, businesses will need to prove they have consent to communicate with new and existing customers by electronic means.
Getting consent to electronically message your clients is imperative if you intend to continue to communicate with your clients online. In addition, if you own a business and wish to obtain consent from your clients electronically, you must reach out to clients and customers by July 1, 2014 and have them opt-in. After July 1, this process will be an offence.
The penalties for failing to comply can be up to $1 million for each violation for an individual, and up to $10 million for companies.
As of July 1, 2017, a private right of action will be introduced and individuals will be able to commence legal action against anyone not following the rules.
If you need additional information contact Daniel & Partners to assist you in preparing your business to be in compliance with Bill C-28 prior to the deadline of July 1, 2014.
Following July 1, 2014 contact Daniel & Partners for assistance in ensuring your business remains in compliance with all of your client communications to make sure you do not find yourself on the wrong side of a class action lawsuit or facing hefty fines.
Below is an article from CBC regarding the impact this legislation will have on businesses. http://www.cbc.ca/news/business/anti-spam-legislation-means-headaches-for-small-business-1.2663224?cmp=rss&utm_medium=referral&utm_source=pulsenews