Are you aware of Canada\u2019s New Anti-Spam Legislation (CASL), which comes into force on July 1, 2014?<\/p>\n
CASL (also known as Bill C-28) applies to any commercial communication sent by businesses, including non-profits and charities (with some exceptions). The legislation targets businesses selling or promoting products or services via electronic message by any medium to another person or business including e-mail, texts, facebook, and tweets. As of July 1, 2014, businesses will need to prove they have consent to communicate with new and existing customers by electronic means.<\/p>\n
Getting consent to electronically message your clients is imperative if you intend to continue to communicate with your clients online. In addition, if you own a business and wish to obtain consent from your clients electronically, you must reach out to clients and customers by July 1, 2014 and have them opt-in. After July 1, this process will be an offence.
\nThe penalties for failing to comply can be up to $1 million for each violation for an individual, and up to $10 million for companies.
\nAs of July 1, 2017, a private right of action will be introduced and individuals will be able to commence legal action against anyone not following the rules.<\/p>\n
If you need additional information contact Daniel & Partners to assist you in preparing your business to be in compliance with Bill C-28 prior to the deadline of July 1, 2014.
\nFollowing July 1, 2014 contact Daniel & Partners for assistance in ensuring your business remains in compliance with all of your client communications to make sure you do not find yourself on the wrong side of a class action lawsuit or facing hefty fines.<\/p>\n
Below is an article from CBC regarding the impact this legislation will have on businesses. http:\/\/www.cbc.ca\/news\/business\/anti-spam-legislation-means-headaches-for-small-business-1.2663224?cmp=rss&utm_medium=referral&utm_source=pulsenews<\/p>\n","protected":false},"excerpt":{"rendered":"
Are you aware of Canada\u2019s New Anti-Spam Legislation (CASL), which comes into force on July 1, 2014? CASL (also known as Bill C-28) applies to any commercial communication sent by businesses, including non-profits and charities (with some exceptions). The legislation targets businesses selling or promoting products or services via electronic message by any medium to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,12,14,13,10],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/posts\/4795"}],"collection":[{"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/comments?post=4795"}],"version-history":[{"count":1,"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/posts\/4795\/revisions"}],"predecessor-version":[{"id":8058,"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/posts\/4795\/revisions\/8058"}],"wp:attachment":[{"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/media?parent=4795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/categories?post=4795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niagaralaw.ca\/wp-json\/wp\/v2\/tags?post=4795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}